Islamic Branding and Marketing

Creating A Global Islamic Business

Business & Finance, Marketing & Sales, International
Cover of the book Islamic Branding and Marketing by Paul Temporal, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Paul Temporal ISBN: 9780470828489
Publisher: Wiley Publication: June 24, 2011
Imprint: Wiley Language: English
Author: Paul Temporal
ISBN: 9780470828489
Publisher: Wiley
Publication: June 24, 2011
Imprint: Wiley
Language: English

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion.

As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as:

  • How is the global Muslim market structured?
  • What opportunities are there in Islamic brand categories, including the digital world?
  • What strategies should non-Muslim companies adopt in Muslim countries?

More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more.

Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion.

As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as:

More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more.

Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.

More books from Wiley

Cover of the book Mathematical Methods in Science and Engineering by Paul Temporal
Cover of the book Ocean Wave Mechanics by Paul Temporal
Cover of the book Simulation and the Monte Carlo Method by Paul Temporal
Cover of the book Integrated Membrane Systems and Processes by Paul Temporal
Cover of the book Panic, Prosperity, and Progress by Paul Temporal
Cover of the book Practice Development in Nursing and Healthcare by Paul Temporal
Cover of the book Citizenship and Immigration by Paul Temporal
Cover of the book Liquid Fear by Paul Temporal
Cover of the book Nutrition Research Methodologies by Paul Temporal
Cover of the book Homogenization of Heterogeneous Thin and Thick Plates by Paul Temporal
Cover of the book Contemporary Politics in the Middle East by Paul Temporal
Cover of the book Pediatric Psycho-oncology by Paul Temporal
Cover of the book The Ethnic Dimension in American History by Paul Temporal
Cover of the book The Spirit of Revolution by Paul Temporal
Cover of the book Electricity from Wave and Tide by Paul Temporal
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy