It's in There!®

Business & Finance, Management & Leadership, Production & Operations Management, Industries & Professions, Industries
Cover of the book It's in There!® by William Morton Hildebolt, Bonnie Bajorek Daneker, Ohio State University Press
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Author: William Morton Hildebolt, Bonnie Bajorek Daneker ISBN: 9780999316627
Publisher: Ohio State University Press Publication: December 12, 2017
Imprint: Hildebolt Books Language: English
Author: William Morton Hildebolt, Bonnie Bajorek Daneker
ISBN: 9780999316627
Publisher: Ohio State University Press
Publication: December 12, 2017
Imprint: Hildebolt Books
Language: English

Prego Spaghetti Sauce has been a flagship product in Campbell Soup Company’s portfolio for more than thirty years. This book showcases the creativity, science, and determination that were key to Prego’s development. From the tomato breeding to the recipe formulation to the engineering and mechanical feats necessary for production—not to mention the marketing research and advertising efforts needed to position Prego in the marketplace—*It's In There!*® is a memoir-based product history of an iconic brand found today in kitchens around the world.
 

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Prego Spaghetti Sauce has been a flagship product in Campbell Soup Company’s portfolio for more than thirty years. This book showcases the creativity, science, and determination that were key to Prego’s development. From the tomato breeding to the recipe formulation to the engineering and mechanical feats necessary for production—not to mention the marketing research and advertising efforts needed to position Prego in the marketplace—*It's In There!*® is a memoir-based product history of an iconic brand found today in kitchens around the world.
 

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