It's Your World, So Change It
Using the Power of the Internet to Create Social Change
Nonfiction, Computers, Internet
| Author: | Tom Head | ISBN: | 9780768694260 |
| Publisher: | Pearson Education | Publication: | June 24, 2010 |
| Imprint: | Que Publishing | Language: | English |
| Author: | Tom Head |
| ISBN: | 9780768694260 |
| Publisher: | Pearson Education |
| Publication: | June 24, 2010 |
| Imprint: | Que Publishing |
| Language: | English |
There's been plenty of hype about the "netroots," and online activism on both the right and left. But most of it's been celebratory, not practical. This is a practical, start to finish guide to promoting any cause and participating in any social movement on the social Web. Long-time activist and online community expert Tom Head covers everything you need to know about e-activism, including:
- Using the Web to find activism jobs and volunteer opportunities
- Using Google Alerts, RSS feeds, and other tools to stay informed
- Building cause-related web sites - even if you have practically no money or web experience
- Engaging effectively on social networking sites
- Promoting causes, events, or organizations without spamming
- Getting more attention and links for a cause
- Keeping allies informed via email, blogs, text messaging, and Twitter
- Organizing local activists using global media, and using online activism to support on-the-ground work
- Blogging to promote a cause: when it works, and when it's not worth it
- Avoiding the common mistakes e-activists make
There's been plenty of hype about the "netroots," and online activism on both the right and left. But most of it's been celebratory, not practical. This is a practical, start to finish guide to promoting any cause and participating in any social movement on the social Web. Long-time activist and online community expert Tom Head covers everything you need to know about e-activism, including:
- Using the Web to find activism jobs and volunteer opportunities
- Using Google Alerts, RSS feeds, and other tools to stay informed
- Building cause-related web sites - even if you have practically no money or web experience
- Engaging effectively on social networking sites
- Promoting causes, events, or organizations without spamming
- Getting more attention and links for a cause
- Keeping allies informed via email, blogs, text messaging, and Twitter
- Organizing local activists using global media, and using online activism to support on-the-ground work
- Blogging to promote a cause: when it works, and when it's not worth it
- Avoiding the common mistakes e-activists make
