Jazz Sells: Music, Marketing, and Meaning

Nonfiction, Entertainment, Music
Cover of the book Jazz Sells: Music, Marketing, and Meaning by Mark Laver, Taylor and Francis
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Author: Mark Laver ISBN: 9781317699781
Publisher: Taylor and Francis Publication: February 11, 2015
Imprint: Routledge Language: English
Author: Mark Laver
ISBN: 9781317699781
Publisher: Taylor and Francis
Publication: February 11, 2015
Imprint: Routledge
Language: English

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.

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