Kellogg on Marketing

Business & Finance, Marketing & Sales
Cover of the book Kellogg on Marketing by , Wiley
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Author: ISBN: 9780470877630
Publisher: Wiley Publication: August 5, 2010
Imprint: Wiley Language: English
Author:
ISBN: 9780470877630
Publisher: Wiley
Publication: August 5, 2010
Imprint: Wiley
Language: English

The business classic, fully revised and updated for today's marketers

The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.

  • Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding
  • With a foreword by Philip Kotler
  • The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing

Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The business classic, fully revised and updated for today's marketers

The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.

Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

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