Key Concepts in Marketing
Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
| Author: | Jonathan Sutherland, Diane Canwell | ISBN: | 9781137125842 |
| Publisher: | Palgrave Macmillan | Publication: | February 27, 2004 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Jonathan Sutherland, Diane Canwell |
| ISBN: | 9781137125842 |
| Publisher: | Palgrave Macmillan |
| Publication: | February 27, 2004 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.
