Key Influences on the Early and Rapid Internationalization in the Airline Industry. A Case Study on easyJet

Business & Finance
Cover of the book Key Influences on the Early and Rapid Internationalization in the Airline Industry. A Case Study on easyJet by Johannes Michl, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Johannes Michl ISBN: 9783668296268
Publisher: GRIN Publishing Publication: September 12, 2016
Imprint: GRIN Publishing Language: English
Author: Johannes Michl
ISBN: 9783668296268
Publisher: GRIN Publishing
Publication: September 12, 2016
Imprint: GRIN Publishing
Language: English

Master's Thesis from the year 2016 in the subject Business economics - Miscellaneous, grade: 1,0, , course: International Management, language: English, abstract: This dissertation analyses the key influences on the emergence of Born Global Firms (BGFs) in the airline industry. Thus, it helps to contribute to the general knowledge on the topic known to date and to be an inspiration for future studies in this area. At the centre of attention is the question what key influences favoured the early and rapid internationalization in the case of the low cost airline easyJet. In order to answer this question the appropriate methodology of a single case study content analysis approach was chosen. Hence reference is made to various documents and archival records such as books, company documents, company websites, journal articles, newspaper articles, official statistical data and other Internet sources. The time period under consideration is from the foundation of the firm to the first internationalization steps. The results show that the market conditions of the low state protection in the home country, the strong opportunistic behaviour of easyJet when selecting the host country, the high internationality and extensive use of technology in the airline industry has promoted the early and rapid internationalization of eayJet. Further the findings recommend that majority of easyJet's resources had a positive influence on early and rapid internationalization. The most important key influences could be identified in the Human Resources. Thus the founder of easyJet is a young, confident, international experienced man who possesses a positive mind-set, an international vision and a high risk-tolerance. Missing industry knowledge of the founder is compensated through the extension of the senior management. Thus, we can conclude that the decisive aspect of whether or not to internationalize lies with the attitudes of senior management. In many cases it requires a 'paradigm shift' in order to move toward the BGF model.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master's Thesis from the year 2016 in the subject Business economics - Miscellaneous, grade: 1,0, , course: International Management, language: English, abstract: This dissertation analyses the key influences on the emergence of Born Global Firms (BGFs) in the airline industry. Thus, it helps to contribute to the general knowledge on the topic known to date and to be an inspiration for future studies in this area. At the centre of attention is the question what key influences favoured the early and rapid internationalization in the case of the low cost airline easyJet. In order to answer this question the appropriate methodology of a single case study content analysis approach was chosen. Hence reference is made to various documents and archival records such as books, company documents, company websites, journal articles, newspaper articles, official statistical data and other Internet sources. The time period under consideration is from the foundation of the firm to the first internationalization steps. The results show that the market conditions of the low state protection in the home country, the strong opportunistic behaviour of easyJet when selecting the host country, the high internationality and extensive use of technology in the airline industry has promoted the early and rapid internationalization of eayJet. Further the findings recommend that majority of easyJet's resources had a positive influence on early and rapid internationalization. The most important key influences could be identified in the Human Resources. Thus the founder of easyJet is a young, confident, international experienced man who possesses a positive mind-set, an international vision and a high risk-tolerance. Missing industry knowledge of the founder is compensated through the extension of the senior management. Thus, we can conclude that the decisive aspect of whether or not to internationalize lies with the attitudes of senior management. In many cases it requires a 'paradigm shift' in order to move toward the BGF model.

More books from GRIN Publishing

Cover of the book Strategic Changes for Business Models in the German Retail Banking Industry in the Post Financial Crisis Era by Johannes Michl
Cover of the book Why did the first revolutionary governments in Mexico fail to survive by Johannes Michl
Cover of the book Kunst und Kunstpolitik in der DDR by Johannes Michl
Cover of the book Strategies of adaptation and commercialisation from global entertainment tv-formats on the basis of the endemol company by Johannes Michl
Cover of the book When should an Original Equipment Manufacturer (OEM) remanufacture? by Johannes Michl
Cover of the book Regional Dialect Variation within the United States of America by Johannes Michl
Cover of the book Transatlantic Trade and Investment Partnership (TTIP). A Discussion about Benefits and Drawbacks by Johannes Michl
Cover of the book The Simile of the Avalanche in Shelley's Prometheus Unbound by Johannes Michl
Cover of the book What is the WTO? Is it a tool of the rich and powerful Western countries and Japan? Are corporate lobby groups the big winners while the poor the big losers? by Johannes Michl
Cover of the book What is the most convincing explanation for the success (or failure) of green parties in Europe - Value change, party strategy or institutions by Johannes Michl
Cover of the book Native American Literature - An Analysis of Navaree Scott Momaday's 'House Made of Dawn' by Johannes Michl
Cover of the book Online Marketing by Johannes Michl
Cover of the book Private equity as growth accelerator by Johannes Michl
Cover of the book The Language of The Naked Chef by Johannes Michl
Cover of the book Gestión del conocimiento para la transformación. Territorios inteligentes como alternativa para el desarrollo by Johannes Michl
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy