Kids and branding in a digital world

Business & Finance, Marketing & Sales, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Kids and branding in a digital world by Barry Gunter, Manchester University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Barry Gunter ISBN: 9781784996482
Publisher: Manchester University Press Publication: November 1, 2015
Imprint: Manchester University Press Language: English
Author: Barry Gunter
ISBN: 9781784996482
Publisher: Manchester University Press
Publication: November 1, 2015
Imprint: Manchester University Press
Language: English

This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child’s best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child’s best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators.

More books from Manchester University Press

Cover of the book Paranoid visions by Barry Gunter
Cover of the book The civil service and the revolution in Ireland 1912–1938 by Barry Gunter
Cover of the book Images of Africa by Barry Gunter
Cover of the book Northern Ireland and the crisis of anti-racism by Barry Gunter
Cover of the book British National Identity and Opposition to Membership of Europe, 1961-63 by Barry Gunter
Cover of the book The experience of suburban modernity by Barry Gunter
Cover of the book Horseracing and the British, 1919–39 by Barry Gunter
Cover of the book Christianity and democratisation by Barry Gunter
Cover of the book British politics today: Essentials by Barry Gunter
Cover of the book Reconstructing modernity by Barry Gunter
Cover of the book The Israeli response to Jewish extremism and violence by Barry Gunter
Cover of the book Odoevsky's Four Pathways into Modern Fiction by Barry Gunter
Cover of the book Women, dowries and agency by Barry Gunter
Cover of the book The Kosovo crisis and the evolution of a post-Cold War European security by Barry Gunter
Cover of the book Early modern women and the poem by Barry Gunter
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy