Language in Business, Language at Work

Nonfiction, Reference & Language, Language Arts, Communication, Linguistics
Cover of the book Language in Business, Language at Work by Erika Darics, Veronika Koller, Macmillan Education UK
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Author: Erika Darics, Veronika Koller ISBN: 9781349938087
Publisher: Macmillan Education UK Publication: January 31, 2018
Imprint: Red Globe Press Language: English
Author: Erika Darics, Veronika Koller
ISBN: 9781349938087
Publisher: Macmillan Education UK
Publication: January 31, 2018
Imprint: Red Globe Press
Language: English

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.

This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.

This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.

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