| Author: | Harvey Sawler | ISBN: | 9781551098227 |
| Publisher: | Nimbus Publishing | Publication: | November 10, 2008 |
| Imprint: | Nimbus Publishing | Language: | English |
| Author: | Harvey Sawler |
| ISBN: | 9781551098227 |
| Publisher: | Nimbus Publishing |
| Publication: | November 10, 2008 |
| Imprint: | Nimbus Publishing |
| Language: | English |
Featuring important insights from the company's current executives and employees, Last Canadian Beer: The Moosehead Story is not only a fascinating company history, but also a candid look at how a small New Brunswick business remains competitive in a difficult global marketplace. While other Canadian beer brands long ago sold out to American and European interests, Moosehead has remained fiercely independent. It hasn't been easy: Family dynamics and economic pressures will always pose a challenge to the Moosehead brand. And in an age where a handful of international brewing giants control the beer business, Moosehead's continued success isn't guaranteed. But under the Olands family's determined and careful leadership, the future at Moosehead seems as bright as it ever has. Last Canadian Beer is the remarkable story of a time-honoured business, a complex family, and a beloved beer.
Featuring important insights from the company's current executives and employees, Last Canadian Beer: The Moosehead Story is not only a fascinating company history, but also a candid look at how a small New Brunswick business remains competitive in a difficult global marketplace. While other Canadian beer brands long ago sold out to American and European interests, Moosehead has remained fiercely independent. It hasn't been easy: Family dynamics and economic pressures will always pose a challenge to the Moosehead brand. And in an age where a handful of international brewing giants control the beer business, Moosehead's continued success isn't guaranteed. But under the Olands family's determined and careful leadership, the future at Moosehead seems as bright as it ever has. Last Canadian Beer is the remarkable story of a time-honoured business, a complex family, and a beloved beer.
