Lead Market India
Key Elements and Corporate Perspectives for Frugal Innovations
Business & Finance, Management & Leadership, Production & Operations Management, Management
| Author: | ISBN: | 9783319463926 | |
| Publisher: | Springer International Publishing | Publication: | November 26, 2016 |
| Imprint: | Springer | Language: | English |
| Author: | |
| ISBN: | 9783319463926 |
| Publisher: | Springer International Publishing |
| Publication: | November 26, 2016 |
| Imprint: | Springer |
| Language: | English |
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
