Leading Pharmaceutical Innovation
How to Win the Life Science Race
Nonfiction, Health & Well Being, Medical, Specialties, Pharmacy, Business & Finance, Management & Leadership, Production & Operations Management
| Author: | Oliver Gassmann, Alexander Schuhmacher, Max von Zedtwitz, Gerrit Reepmeyer | ISBN: | 9783319668338 |
| Publisher: | Springer International Publishing | Publication: | May 10, 2018 |
| Imprint: | Springer | Language: | English |
| Author: | Oliver Gassmann, Alexander Schuhmacher, Max von Zedtwitz, Gerrit Reepmeyer |
| ISBN: | 9783319668338 |
| Publisher: | Springer International Publishing |
| Publication: | May 10, 2018 |
| Imprint: | Springer |
| Language: | English |
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
