Leading Pharmaceutical Innovation

Trends and Drivers for Growth in the Pharmaceutical Industry

Nonfiction, Health & Well Being, Medical, Specialties, Pharmacy, Business & Finance, Management & Leadership, Production & Operations Management
Cover of the book Leading Pharmaceutical Innovation by Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz, Springer Berlin Heidelberg
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Author: Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz ISBN: 9783540247814
Publisher: Springer Berlin Heidelberg Publication: June 5, 2013
Imprint: Springer Language: English
Author: Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz
ISBN: 9783540247814
Publisher: Springer Berlin Heidelberg
Publication: June 5, 2013
Imprint: Springer
Language: English

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies. The authors focus on three sources of pharmaceutical innovation: new management methods, new technologies, and new forms of internationalization. Their findings are illustrated in the case of the Swiss pharmaceutical industry, the leading exporter of pharmaceutical products in percentage of GDP, and some of its main pharmaceutical firms such as Novartis and Hoffmann-La Roche.

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Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies. The authors focus on three sources of pharmaceutical innovation: new management methods, new technologies, and new forms of internationalization. Their findings are illustrated in the case of the Swiss pharmaceutical industry, the leading exporter of pharmaceutical products in percentage of GDP, and some of its main pharmaceutical firms such as Novartis and Hoffmann-La Roche.

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