Lean Customer Development

Building Products Your Customers Will Buy

Business & Finance, Marketing & Sales, Customer Service, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Lean Customer Development by Cindy Alvarez, O'Reilly Media
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Author: Cindy Alvarez ISBN: 9781492023753
Publisher: O'Reilly Media Publication: August 30, 2017
Imprint: O'Reilly Media Language: English
Author: Cindy Alvarez
ISBN: 9781492023753
Publisher: O'Reilly Media
Publication: August 30, 2017
Imprint: O'Reilly Media
Language: English

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.

  • Validate or invalidate your hypothesis by talking to the right people
  • Learn how to conduct successful customer interviews play-by-play
  • Detect a customer’s behaviors, pain points, and constraints
  • Turn interview insights into Minimum Viable Products to validate what customers will use and buy
  • Adapt customer development strategies for large companies, conservative industries, and existing products
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.

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