Lean Marketing

Business & Finance, Marketing & Sales, Customer Service, Sales & Selling
Cover of the book Lean Marketing by Ade Asefeso MCIPS MBA, AA Global Sourcing Ltd
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Author: Ade Asefeso MCIPS MBA ISBN: 9781291379983
Publisher: AA Global Sourcing Ltd Publication: April 18, 2013
Imprint: http://www.lulu.com/shop/ade-asefeso-mcips-mba/lean-marketing/paperback/product-20963474.html Language: English
Author: Ade Asefeso MCIPS MBA
ISBN: 9781291379983
Publisher: AA Global Sourcing Ltd
Publication: April 18, 2013
Imprint: http://www.lulu.com/shop/ade-asefeso-mcips-mba/lean-marketing/paperback/product-20963474.html
Language: English

The word Lean marketing has been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy.

The Lean Marketing process is actually nothing new. The business tactics it employs are all well known and widely used. Despite this most businesses do not follow them in any particular order or manner. What makes Lean Marketing special is that it organizes its techniques in to a coherent, easy to follow strategy. These steps can be followed step by step to not only launch a successful business, but stop you from launching an unsuccessful business.

The key aspects of lean marketing are:

• Market Targeting

• Validation

• Minimum Viable Product

• Goals

• Improvement

• Scale-ability

This sounds like common sense, but how can you apply it to marketing? Find out more in this book.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The word Lean marketing has been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy.

The Lean Marketing process is actually nothing new. The business tactics it employs are all well known and widely used. Despite this most businesses do not follow them in any particular order or manner. What makes Lean Marketing special is that it organizes its techniques in to a coherent, easy to follow strategy. These steps can be followed step by step to not only launch a successful business, but stop you from launching an unsuccessful business.

The key aspects of lean marketing are:

• Market Targeting

• Validation

• Minimum Viable Product

• Goals

• Improvement

• Scale-ability

This sounds like common sense, but how can you apply it to marketing? Find out more in this book.

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