Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
The Obesity Challenge
Nonfiction, Computers, Networking & Communications, Computer Security, Operating Systems, Application Software
| Author: | Rajeev Batra, Victor J. Strecher, Punam Anand Keller | ISBN: | 9781317466154 |
| Publisher: | Taylor and Francis | Publication: | July 17, 2015 |
| Imprint: | Routledge | Language: | English |
| Author: | Rajeev Batra, Victor J. Strecher, Punam Anand Keller |
| ISBN: | 9781317466154 |
| Publisher: | Taylor and Francis |
| Publication: | July 17, 2015 |
| Imprint: | Routledge |
| Language: | English |
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
