Lifestyle Brands
A Guide to Aspirational Marketing
Business & Finance, Economics, International Economics, Marketing & Sales
| Author: | S. Saviolo, A. Marazza | ISBN: | 9781137285935 |
| Publisher: | Palgrave Macmillan UK | Publication: | December 5, 2012 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | S. Saviolo, A. Marazza |
| ISBN: | 9781137285935 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | December 5, 2012 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
