Lights, Camera, Madison Avenue

The Golden Age of Advertising

Nonfiction, Entertainment, Television, Performing Arts, Business & Finance
Cover of the book Lights, Camera, Madison Avenue by Robert Naud, McFarland & Company, Inc., Publishers
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Author: Robert Naud ISBN: 9781476622569
Publisher: McFarland & Company, Inc., Publishers Publication: February 11, 2016
Imprint: Language: English
Author: Robert Naud
ISBN: 9781476622569
Publisher: McFarland & Company, Inc., Publishers
Publication: February 11, 2016
Imprint:
Language: English

This inside look at the production of 20th century television commercials begins with a review of advertising’s beginnings going through the 1960s and early 1970s. The author, a career “Mad man,” recounts lightheartedly his experiences on commercial productions—both live and film—in theaters and studios in New York City, at LBJ’s ranch, on the White House lawn, along Rome’s Appian Way, in Lady Astor’s dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This inside look at the production of 20th century television commercials begins with a review of advertising’s beginnings going through the 1960s and early 1970s. The author, a career “Mad man,” recounts lightheartedly his experiences on commercial productions—both live and film—in theaters and studios in New York City, at LBJ’s ranch, on the White House lawn, along Rome’s Appian Way, in Lady Astor’s dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.

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