Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

Business & Finance, Human Resources & Personnel Management, Training, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver by Dave Kerpen, Theresa Braun, Valerie Pritchard, McGraw-Hill Education
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Author: Dave Kerpen, Theresa Braun, Valerie Pritchard ISBN: 9780071800488
Publisher: McGraw-Hill Education Publication: November 2, 2012
Imprint: McGraw-Hill Education Language: English
Author: Dave Kerpen, Theresa Braun, Valerie Pritchard
ISBN: 9780071800488
Publisher: McGraw-Hill Education
Publication: November 2, 2012
Imprint: McGraw-Hill Education
Language: English

Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue

Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns.

Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue

Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns.

Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.

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