Linguistic Pragmatics of Intercultural Professional and Business Communication

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Cover of the book Linguistic Pragmatics of Intercultural Professional and Business Communication by Svetlana N. Orlova, Elena N. Malyuga, Springer International Publishing
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Author: Svetlana N. Orlova, Elena N. Malyuga ISBN: 9783319687445
Publisher: Springer International Publishing Publication: November 14, 2017
Imprint: Springer Language: English
Author: Svetlana N. Orlova, Elena N. Malyuga
ISBN: 9783319687445
Publisher: Springer International Publishing
Publication: November 14, 2017
Imprint: Springer
Language: English

This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse.

The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction.

Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse.

The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction.

Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.

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