Linguistic Pragmatics of Intercultural Professional and Business Communication

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Education & Teaching, Counseling & Guidance, Language Arts, Linguistics
Cover of the book Linguistic Pragmatics of Intercultural Professional and Business Communication by Svetlana N. Orlova, Elena N. Malyuga, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Svetlana N. Orlova, Elena N. Malyuga ISBN: 9783319687445
Publisher: Springer International Publishing Publication: November 14, 2017
Imprint: Springer Language: English
Author: Svetlana N. Orlova, Elena N. Malyuga
ISBN: 9783319687445
Publisher: Springer International Publishing
Publication: November 14, 2017
Imprint: Springer
Language: English

This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse.

The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction.

Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse.

The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction.

Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.

More books from Springer International Publishing

Cover of the book Evolving Narratives of Hazard and Risk by Svetlana N. Orlova, Elena N. Malyuga
Cover of the book Family Life in Britain, 1650–1910 by Svetlana N. Orlova, Elena N. Malyuga
Cover of the book Electronic Commerce 2018 by Svetlana N. Orlova, Elena N. Malyuga
Cover of the book Cyberemotions by Svetlana N. Orlova, Elena N. Malyuga
Cover of the book Retinal Pigment Epithelial Detachment by Svetlana N. Orlova, Elena N. Malyuga
Cover of the book Sustainable Energy and the Environment: A Clean Technology Approach by Svetlana N. Orlova, Elena N. Malyuga
Cover of the book Proceedings of the International Conference of Mechatronics and Cyber-MixMechatronics - 2017 by Svetlana N. Orlova, Elena N. Malyuga
Cover of the book Smart Cities, Green Technologies, and Intelligent Transport Systems by Svetlana N. Orlova, Elena N. Malyuga
Cover of the book Thought-Evoking Approaches in Engineering Problems by Svetlana N. Orlova, Elena N. Malyuga
Cover of the book Reflected Brownian Motions in the KPZ Universality Class by Svetlana N. Orlova, Elena N. Malyuga
Cover of the book Monetary Policy, Financial Crises, and the Macroeconomy by Svetlana N. Orlova, Elena N. Malyuga
Cover of the book Advancement of Optical Methods in Experimental Mechanics, Volume 3 by Svetlana N. Orlova, Elena N. Malyuga
Cover of the book Stories of Progressive Institutional Change by Svetlana N. Orlova, Elena N. Malyuga
Cover of the book Heat Transfer Due to Laminar Natural Convection of Nanofluids by Svetlana N. Orlova, Elena N. Malyuga
Cover of the book Trends in PDE Constrained Optimization by Svetlana N. Orlova, Elena N. Malyuga
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy