Liquid Bread
Beer and Brewing in Cross-Cultural Perspective
Nonfiction, Social & Cultural Studies, Social Science, Anthropology
| Author: | ISBN: | 9780857452160 | |
| Publisher: | Berghahn Books | Publication: | May 1, 2011 |
| Imprint: | Berghahn Books | Language: | English |
| Author: | |
| ISBN: | 9780857452160 |
| Publisher: | Berghahn Books |
| Publication: | May 1, 2011 |
| Imprint: | Berghahn Books |
| Language: | English |
Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.
Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.
