Logo Theory

How Branding Design Really Works

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Typography, Commercial Illustration, General Design
Cover of the book Logo Theory by A. Michael Shumate, Elfstone Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: A. Michael Shumate ISBN: 9780973933307
Publisher: Elfstone Press Publication: April 1, 2016
Imprint: Elfstone Press Language: English
Author: A. Michael Shumate
ISBN: 9780973933307
Publisher: Elfstone Press
Publication: April 1, 2016
Imprint: Elfstone Press
Language: English

Ivan Chermayeff said of Logo Theory: "at last somebody actually understands what identity design is all about and how it is accomplished."

Learn why certain corporate identities have been used for decades, some for more than half a century, and still look contemporary, while others look dated and tired in only a few years.
• There principles of identity design that don’t change, principles that transcend fad and fashion.
• Discover the four different kinds of corporate identity concepts and how that can help you generate more and better identity concepts
• Learn visual techniques that can turn a common concept into an uncommon, even remarkable identity.
• Avoid the Seven Deadly Sins of Logo Design.
• Learn all these things without years of fruitless trial and error.

With clear, real world examples, all of this is provided in Logo Theory: How Branding Design Really Works. You’ll see with your own eyes concepts and principles not found in any other book on branding design.

And they work.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Ivan Chermayeff said of Logo Theory: "at last somebody actually understands what identity design is all about and how it is accomplished."

Learn why certain corporate identities have been used for decades, some for more than half a century, and still look contemporary, while others look dated and tired in only a few years.
• There principles of identity design that don’t change, principles that transcend fad and fashion.
• Discover the four different kinds of corporate identity concepts and how that can help you generate more and better identity concepts
• Learn visual techniques that can turn a common concept into an uncommon, even remarkable identity.
• Avoid the Seven Deadly Sins of Logo Design.
• Learn all these things without years of fruitless trial and error.

With clear, real world examples, all of this is provided in Logo Theory: How Branding Design Really Works. You’ll see with your own eyes concepts and principles not found in any other book on branding design.

And they work.

More books from General Design

Cover of the book The Real Business of Web Design by A. Michael Shumate
Cover of the book Probabilistic Nodes Combination (PNC) for Object Modeling and Contour Reconstruction by A. Michael Shumate
Cover of the book Big Data SMACK by A. Michael Shumate
Cover of the book The Handbook of Fashion Studies by A. Michael Shumate
Cover of the book Introduction to Annotated Logics by A. Michael Shumate
Cover of the book Ballets Russes Style by A. Michael Shumate
Cover of the book Fixing Bad UX Designs by A. Michael Shumate
Cover of the book Learn Adobe Dreamweaver CC for Web Authoring by A. Michael Shumate
Cover of the book Design Disasters by A. Michael Shumate
Cover of the book Learning jQuery Deferreds by A. Michael Shumate
Cover of the book Never Use Futura by A. Michael Shumate
Cover of the book Using Google App Engine by A. Michael Shumate
Cover of the book Advertising. The new Asian century by A. Michael Shumate
Cover of the book Looking Closer 4 by A. Michael Shumate
Cover of the book The Gritterman by A. Michael Shumate
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy