Luxury, Lies and Marketing

Shattering the Illusions of the Luxury Brand

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Luxury, Lies and Marketing by M. Sicard, Palgrave Macmillan UK
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Author: M. Sicard ISBN: 9781137264695
Publisher: Palgrave Macmillan UK Publication: December 15, 2013
Imprint: Palgrave Macmillan Language: English
Author: M. Sicard
ISBN: 9781137264695
Publisher: Palgrave Macmillan UK
Publication: December 15, 2013
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

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