Luxury, Lies and Marketing

Shattering the Illusions of the Luxury Brand

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Luxury, Lies and Marketing by M. Sicard, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: M. Sicard ISBN: 9781137264695
Publisher: Palgrave Macmillan UK Publication: December 15, 2013
Imprint: Palgrave Macmillan Language: English
Author: M. Sicard
ISBN: 9781137264695
Publisher: Palgrave Macmillan UK
Publication: December 15, 2013
Imprint: Palgrave Macmillan
Language: English

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

More books from Palgrave Macmillan UK

Cover of the book New Queer Sinophone Cinema by M. Sicard
Cover of the book Discourse Analysis as Social Critique by M. Sicard
Cover of the book The Making of Indian Secularism by M. Sicard
Cover of the book Compassionate Migration and Regional Policy in the Americas by M. Sicard
Cover of the book Aquinas's Philosophy of Religion by M. Sicard
Cover of the book Thinking about Friendship by M. Sicard
Cover of the book Parliamentary Socialisation by M. Sicard
Cover of the book Animal Suffering: Philosophy and Culture by M. Sicard
Cover of the book Building a New World by M. Sicard
Cover of the book Welfare State Transformations and Inequality in OECD Countries by M. Sicard
Cover of the book German Images of the Self and the Other by M. Sicard
Cover of the book Rethinking Peacekeeping, Gender Equality and Collective Security by M. Sicard
Cover of the book Passionate Love and Popular Cinema by M. Sicard
Cover of the book Jane Austen's Possessions and Dispossessions by M. Sicard
Cover of the book Teacher Quality, Professional Learning and Policy by M. Sicard
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy