Luxury Online

Styles, Systems, Strategies

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Luxury Online by Uché Okonkwo, Palgrave Macmillan UK
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Author: Uché Okonkwo ISBN: 9780230248335
Publisher: Palgrave Macmillan UK Publication: February 26, 2010
Imprint: Palgrave Macmillan Language: English
Author: Uché Okonkwo
ISBN: 9780230248335
Publisher: Palgrave Macmillan UK
Publication: February 26, 2010
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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