Luxury Online
Styles, Systems, Strategies
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | Uché Okonkwo | ISBN: | 9780230248335 |
| Publisher: | Palgrave Macmillan UK | Publication: | February 26, 2010 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Uché Okonkwo |
| ISBN: | 9780230248335 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | February 26, 2010 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
