Luxury Online

Styles, Systems, Strategies

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Luxury Online by Uché Okonkwo, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Uché Okonkwo ISBN: 9780230248335
Publisher: Palgrave Macmillan UK Publication: February 26, 2010
Imprint: Palgrave Macmillan Language: English
Author: Uché Okonkwo
ISBN: 9780230248335
Publisher: Palgrave Macmillan UK
Publication: February 26, 2010
Imprint: Palgrave Macmillan
Language: English

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

More books from Palgrave Macmillan UK

Cover of the book Beliefs, Agency and Identity in Foreign Language Learning and Teaching by Uché Okonkwo
Cover of the book Wolfenden's Witnesses by Uché Okonkwo
Cover of the book Postal Plots in British Fiction, 1840-1898 by Uché Okonkwo
Cover of the book British Social Realism in the Arts since 1940 by Uché Okonkwo
Cover of the book Working in Jamie's Kitchen by Uché Okonkwo
Cover of the book Death in a Cold Climate by Uché Okonkwo
Cover of the book Leadership of Chinese Private Enterprises by Uché Okonkwo
Cover of the book Joyce & Betrayal by Uché Okonkwo
Cover of the book The Lottery Mindset: Investors, Gambling and the Stock Market by Uché Okonkwo
Cover of the book Vietnam and the Unravelling of Empire by Uché Okonkwo
Cover of the book Gilbert and Sullivan's 'Respectable Capers' by Uché Okonkwo
Cover of the book Global Governance and Corporate Responsibility in Conflict Zones by Uché Okonkwo
Cover of the book Strategic Transformation by Uché Okonkwo
Cover of the book The Contemporary Novel and the City by Uché Okonkwo
Cover of the book Epistemic Entitlement by Uché Okonkwo
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy