Luxury the Chinese Way

The Emergence of a New Competitive Scenario

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Luxury the Chinese Way by S. Rovai, Palgrave Macmillan UK
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Author: S. Rovai ISBN: 9781137537751
Publisher: Palgrave Macmillan UK Publication: April 8, 2016
Imprint: Palgrave Macmillan Language: English
Author: S. Rovai
ISBN: 9781137537751
Publisher: Palgrave Macmillan UK
Publication: April 8, 2016
Imprint: Palgrave Macmillan
Language: English

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.

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China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.

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