Making News

A Straight-Shooting
Guide to Media Relations

Business & Finance, Business Reference, Business Communication
Cover of the book Making News by David Henderson, iUniverse
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Henderson ISBN: 9780595821822
Publisher: iUniverse Publication: November 2, 2008
Imprint: iUniverse Language: English
Author: David Henderson
ISBN: 9780595821822
Publisher: iUniverse
Publication: November 2, 2008
Imprint: iUniverse
Language: English

Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image

From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results.

PRAISE FOR DAVID HENDERSON

"Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message."
-Harry Smith
CBS News

"David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it."
-Richard Serrano
Los Angeles Times

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image

From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results.

PRAISE FOR DAVID HENDERSON

"Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message."
-Harry Smith
CBS News

"David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it."
-Richard Serrano
Los Angeles Times

More books from iUniverse

Cover of the book The Diabetes Slayer’S Handbook by David Henderson
Cover of the book Riemann Zeta by David Henderson
Cover of the book Principles of Logosophism by David Henderson
Cover of the book Bench by David Henderson
Cover of the book The Angel Island Conspiracy by David Henderson
Cover of the book Coming Forth as Gold Trusting God Through the Process to Receive What He Promised by David Henderson
Cover of the book Study Guide for General Educational Development (Ged) Testing for Adults by David Henderson
Cover of the book True Heroes of Gettysburg by David Henderson
Cover of the book Eclectic Poetry by David Henderson
Cover of the book The Rectification Committee: Dark Angel Ii by David Henderson
Cover of the book The Healing Power of Self Love by David Henderson
Cover of the book Healthy Gaians by David Henderson
Cover of the book Promises of Hope by David Henderson
Cover of the book Psychomachia by David Henderson
Cover of the book Walking in Turbulent Waters by David Henderson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy