Making Technology Investments Profitable

ROI Road Map from Business Case to Value Realization

Business & Finance, Economics, Statistics
Cover of the book Making Technology Investments Profitable by Jack M. Keen, Wiley
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Author: Jack M. Keen ISBN: 9781118028605
Publisher: Wiley Publication: March 31, 2011
Imprint: Wiley Language: English
Author: Jack M. Keen
ISBN: 9781118028605
Publisher: Wiley
Publication: March 31, 2011
Imprint: Wiley
Language: English

A guide to getting the crucial business case right?every time

Showing professionals how to calculate the value of typical budgeting and funding requests quickly and easily, Making Technology Investments Profitable, Second Edition applies the "Value Realization" process, using proven strategies that maximize the business payoff from IT projects. Filled with case studies, this innovative book enables managers to confidently quantify, in a matter of minutes, the true business value of funding a desired project.

  • New edition explains how to proactively manage the conversion of a business case's value promise to its value realization
  • Includes dozens of new case studies on realizing maximum value from IT enabled investments from various industries and around the world
  • New checklists and tables
  • A dedicated Web site containing additional material, case studies, chat rooms, and blogs on the value-realization process

The Second Edition provides senior executives, project managers, and technical staff with new insights on how to get the crucial business case right, while also explaining how to proactively manage the conversion of the business case's value promise into the value reality of a completed project.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A guide to getting the crucial business case right?every time

Showing professionals how to calculate the value of typical budgeting and funding requests quickly and easily, Making Technology Investments Profitable, Second Edition applies the "Value Realization" process, using proven strategies that maximize the business payoff from IT projects. Filled with case studies, this innovative book enables managers to confidently quantify, in a matter of minutes, the true business value of funding a desired project.

The Second Edition provides senior executives, project managers, and technical staff with new insights on how to get the crucial business case right, while also explaining how to proactively manage the conversion of the business case's value promise into the value reality of a completed project.

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