Malcolm McDonald on Value Propositions

How to Develop Them, How to Quantify Them

Business & Finance, Marketing & Sales, International, Economics
Cover of the book Malcolm McDonald on Value Propositions by Malcolm McDonald, Grant Oliver, Kogan Page
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Author: Malcolm McDonald, Grant Oliver ISBN: 9780749481759
Publisher: Kogan Page Publication: October 3, 2018
Imprint: Kogan Page Language: English
Author: Malcolm McDonald, Grant Oliver
ISBN: 9780749481759
Publisher: Kogan Page
Publication: October 3, 2018
Imprint: Kogan Page
Language: English

A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the needs of their customers. While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. ***Malcolm McDonald on Value Propositions***is a step-by-step guide to understanding exactly why financially quantified value propositions will help readers to increase revenue and deliver tangible results.

Highly practical and filled with useful tools and checklists, this succinct guide explains the process of developing a value proposition from start to finish, how to use segmentation appeal to the relevant key accounts, and to ensure it is both financially grounded and has resonance with customers. From understanding how buying decisions are made, through to financial dashboards and value quantification tools, Malcolm McDonald on Value Propositions is perfect for anyone looking to integrate financial success into their proposition, and gain understanding of how it can be used to deliver and communicate value.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the needs of their customers. While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. ***Malcolm McDonald on Value Propositions***is a step-by-step guide to understanding exactly why financially quantified value propositions will help readers to increase revenue and deliver tangible results.

Highly practical and filled with useful tools and checklists, this succinct guide explains the process of developing a value proposition from start to finish, how to use segmentation appeal to the relevant key accounts, and to ensure it is both financially grounded and has resonance with customers. From understanding how buying decisions are made, through to financial dashboards and value quantification tools, Malcolm McDonald on Value Propositions is perfect for anyone looking to integrate financial success into their proposition, and gain understanding of how it can be used to deliver and communicate value.

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