Management and Leadership of Educational Marketing

Research, Practice and Applications

Nonfiction, Reference & Language, Education & Teaching, Administration
Cover of the book Management and Leadership of Educational Marketing by Anthony H. Normore, Emerald Group Publishing Limited
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anthony H. Normore ISBN: 9781781902431
Publisher: Emerald Group Publishing Limited Publication: September 25, 2012
Imprint: Emerald Group Publishing Limited Language: English
Author: Anthony H. Normore
ISBN: 9781781902431
Publisher: Emerald Group Publishing Limited
Publication: September 25, 2012
Imprint: Emerald Group Publishing Limited
Language: English

The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, largely because the survival of many educational institutions is now dependent on their capacity to maintain or increase their 'market share' of students, funding and resources. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention; trust; building relationships with parents, curriculum marketing, strategic marketing, and market orientation in the educational arena. Special attention is given by the authors to the promotion of education in respect to school innovation, success, and accountability. The book is intended to enrich the theoretical and practical knowledge of scholars who are interested in understanding the leadership of educational institutions, and of principals, marketers, and administrators who face inter-institutional competition in the context of schooling, tertiary or higher education.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, largely because the survival of many educational institutions is now dependent on their capacity to maintain or increase their 'market share' of students, funding and resources. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention; trust; building relationships with parents, curriculum marketing, strategic marketing, and market orientation in the educational arena. Special attention is given by the authors to the promotion of education in respect to school innovation, success, and accountability. The book is intended to enrich the theoretical and practical knowledge of scholars who are interested in understanding the leadership of educational institutions, and of principals, marketers, and administrators who face inter-institutional competition in the context of schooling, tertiary or higher education.

More books from Emerald Group Publishing Limited

Cover of the book Risk Management Post Financial Crisis by Anthony H. Normore
Cover of the book Intersectionality and Social Change by Anthony H. Normore
Cover of the book The Spatial Market Process by Anthony H. Normore
Cover of the book Deep Knowledge of B2B Relationships Within and Across Borders by Anthony H. Normore
Cover of the book Advances in Global Leadership by Anthony H. Normore
Cover of the book The United States in Decline by Anthony H. Normore
Cover of the book Learning Disabilities by Anthony H. Normore
Cover of the book Mediations of Social Life in the 21st Century by Anthony H. Normore
Cover of the book Entrepreneurship in International Marketing by Anthony H. Normore
Cover of the book Academic Entrepreneurship by Anthony H. Normore
Cover of the book Brand Meaning Management by Anthony H. Normore
Cover of the book Disasters, Hazards and Law by Anthony H. Normore
Cover of the book Research in Consumer Behavior by Anthony H. Normore
Cover of the book Analytical Gains of Geopolitical Economy by Anthony H. Normore
Cover of the book Developing Public Managers for a Changing World by Anthony H. Normore
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy