Management and Marketing of Services

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Management and Marketing of Services by Peter Mudie, Angela Cottam, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Peter Mudie, Angela Cottam ISBN: 9781136386459
Publisher: Taylor and Francis Publication: October 13, 2010
Imprint: Routledge Language: English
Author: Peter Mudie, Angela Cottam
ISBN: 9781136386459
Publisher: Taylor and Francis
Publication: October 13, 2010
Imprint: Routledge
Language: English

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.

This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees.

The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.

This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees.

The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.

More books from Taylor and Francis

Cover of the book Ladies Laughing by Peter Mudie, Angela Cottam
Cover of the book The Lilliputians of Environmental Regulation by Peter Mudie, Angela Cottam
Cover of the book Integrated Urban Models Volume 2: New Research and Applications of Optimization and Dynamics (Routledge Revivals) by Peter Mudie, Angela Cottam
Cover of the book International Monetary Economics by Peter Mudie, Angela Cottam
Cover of the book The Erotic by Peter Mudie, Angela Cottam
Cover of the book Musicology: The Key Concepts by Peter Mudie, Angela Cottam
Cover of the book Routledge Revivals: Charles Edward Horn's Memoirs of His Father and Himself (2003) by Peter Mudie, Angela Cottam
Cover of the book Re-Reading The Excursion by Peter Mudie, Angela Cottam
Cover of the book The Old Grammar Schools by Peter Mudie, Angela Cottam
Cover of the book Reinventing Democracy by Peter Mudie, Angela Cottam
Cover of the book Supreme Decisions, Combined Volume by Peter Mudie, Angela Cottam
Cover of the book Religion, Identity and Politics in Northern Ireland by Peter Mudie, Angela Cottam
Cover of the book The 'Metaphysica' of Avicenna (ibn Sīnā) by Peter Mudie, Angela Cottam
Cover of the book Gender, Law and Economic Well-Being in Europe from the Fifteenth to the Nineteenth Century by Peter Mudie, Angela Cottam
Cover of the book Multilingualism by Peter Mudie, Angela Cottam
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy