Management and Marketing of Wine Tourism Business

Theory, Practice, and Cases

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Management and Marketing of Wine Tourism Business by , Springer International Publishing
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Author: ISBN: 9783319754628
Publisher: Springer International Publishing Publication: September 2, 2018
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319754628
Publisher: Springer International Publishing
Publication: September 2, 2018
Imprint: Palgrave Macmillan
Language: English

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives.  Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives.  Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors. 

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