Manager's Guide to Online Marketing

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Management & Leadership, Leadership, Marketing & Sales
Cover of the book Manager's Guide to Online Marketing by Jason Weaver, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jason Weaver ISBN: 9780071801881
Publisher: McGraw-Hill Education Publication: February 22, 2013
Imprint: McGraw-Hill Education Language: English
Author: Jason Weaver
ISBN: 9780071801881
Publisher: McGraw-Hill Education
Publication: February 22, 2013
Imprint: McGraw-Hill Education
Language: English

A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM

Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including:

  • Content marketing and blogging
  • Social media marketing
  • Web analytics
  • Search Engine Optimization (SEO)
  • E-mail marketing
  • Online Public Relations

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

  • Clear definitions of key terms and concepts
  • Tactics and and strategies for effective online marketing
  • Tips for executing the tactics in the book
  • Practical advice for preventing errors
  • Caution signs to avoid common and uncommon mistakes
  • Examples of successful online marketing tactics
  • Specific planning procedures, tactics, and hands-on techniques
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM

Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including:

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

More books from McGraw-Hill Education

Cover of the book HVAC and Refrigeration Preventive Maintenance by Jason Weaver
Cover of the book 7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience by Jason Weaver
Cover of the book Thinkers 50: Business Thought Leaders from India: The Best Ideas on Innovation, Management, Strategy, and Leadership by Jason Weaver
Cover of the book The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World by Jason Weaver
Cover of the book Performance Sailing and Racing by Jason Weaver
Cover of the book From Here to Security: How Workplace Savings Can Keep America's Promise by Jason Weaver
Cover of the book The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking by Jason Weaver
Cover of the book Rapid Modernization of Java Applications: Practical Business and Technical Solutions for Upgrading Your Enterprise Portfolio by Jason Weaver
Cover of the book The McGraw-Hill 36-Hour Course: Organizational Development by Jason Weaver
Cover of the book McGraw-Hill Specialty Board Review Anatomic Pathology Flashcards by Jason Weaver
Cover of the book Clinical Governance: Improving The Quality Of Healthcare For Patients And Service Users by Jason Weaver
Cover of the book The Low-Starch Diabetes Solution: Six Steps to Optimal Control of Your Adult-Onset (Type 2) Diabetes by Jason Weaver
Cover of the book Truth at Work: The Science of Delivering Tough Messages by Jason Weaver
Cover of the book The Complete Book of Laser Sailing by Jason Weaver
Cover of the book English-Spanish/Spanish-English Medical Dictionary, Fourth Edition (eBook) by Jason Weaver
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy