Managing Asian Destinations

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Economics, International
Cover of the book Managing Asian Destinations by , Springer Singapore
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Author: ISBN: 9789811084263
Publisher: Springer Singapore Publication: April 5, 2018
Imprint: Springer Language: English
Author:
ISBN: 9789811084263
Publisher: Springer Singapore
Publication: April 5, 2018
Imprint: Springer
Language: English

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region.

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This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region.

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