Managing Channels of Distribution

The Marketing Executive's Complete Guide

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Managing Channels of Distribution by Kenneth ROLNICKI, AMACOM
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kenneth ROLNICKI ISBN: 9780814416037
Publisher: AMACOM Publication: January 6, 1998
Imprint: AMACOM Language: English
Author: Kenneth ROLNICKI
ISBN: 9780814416037
Publisher: AMACOM
Publication: January 6, 1998
Imprint: AMACOM
Language: English

"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."

More books from AMACOM

Cover of the book Turn Your Spare Space into Serious Cash by Kenneth ROLNICKI
Cover of the book Kanban Made Simple by Kenneth ROLNICKI
Cover of the book Leadership 2030 by Kenneth ROLNICKI
Cover of the book Emotional Intelligence for Project Managers by Kenneth ROLNICKI
Cover of the book The Graphic Designer's Business Survival Guide by Kenneth ROLNICKI
Cover of the book Conversations That Sell by Kenneth ROLNICKI
Cover of the book A Safe Place for Dangerous Truths by Kenneth ROLNICKI
Cover of the book Cracking the New Job Market by Kenneth ROLNICKI
Cover of the book The Confidence Effect by Kenneth ROLNICKI
Cover of the book The Power of Convergence by Kenneth ROLNICKI
Cover of the book Without Saying a Word by Kenneth ROLNICKI
Cover of the book Speak to Win by Kenneth ROLNICKI
Cover of the book 101 Ways to Captivate a Business Audience by Kenneth ROLNICKI
Cover of the book Success Under Stress by Kenneth ROLNICKI
Cover of the book Export/Import Procedures and Documentation by Kenneth ROLNICKI
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy