Managing Electronic Media

Making, Moving and Marketing Digital Content

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Managing Electronic Media by Joan Van Tassel, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joan Van Tassel ISBN: 9781136031618
Publisher: Taylor and Francis Publication: September 10, 2012
Imprint: Routledge Language: English
Author: Joan Van Tassel
ISBN: 9781136031618
Publisher: Taylor and Francis
Publication: September 10, 2012
Imprint: Routledge
Language: English

This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

More books from Taylor and Francis

Cover of the book Disclosing Horizons by Joan Van Tassel
Cover of the book African American Relationships, Marriages, and Families by Joan Van Tassel
Cover of the book Participation in Community Work by Joan Van Tassel
Cover of the book International Companion Encyclopedia of Children's Literature by Joan Van Tassel
Cover of the book The Problem of the Poor in Tudor and Early Stuart England by Joan Van Tassel
Cover of the book Keynes's Vision by Joan Van Tassel
Cover of the book Lived Economies of Default by Joan Van Tassel
Cover of the book Collaborative Practice by Joan Van Tassel
Cover of the book Anglo-American Democracy by Joan Van Tassel
Cover of the book Military and Society in 21st Century Europe by Joan Van Tassel
Cover of the book Embodying Militarism by Joan Van Tassel
Cover of the book Inside the Literacy Hour by Joan Van Tassel
Cover of the book Routledge Revivals: Metropolis London (1989) by Joan Van Tassel
Cover of the book The Construction of Attitudes Toward Lesbians and Gay Men by Joan Van Tassel
Cover of the book Hegel's Critique of Essence by Joan Van Tassel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy