Managing Global Customers

An Integrated Approach

Business & Finance, Marketing & Sales, Public Relations, Management & Leadership, Planning & Forecasting
Cover of the book Managing Global Customers by George S. Yip, Audrey J.M. Bink, OUP Oxford
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: George S. Yip, Audrey J.M. Bink ISBN: 9780191607837
Publisher: OUP Oxford Publication: September 6, 2007
Imprint: OUP Oxford Language: English
Author: George S. Yip, Audrey J.M. Bink
ISBN: 9780191607837
Publisher: OUP Oxford
Publication: September 6, 2007
Imprint: OUP Oxford
Language: English

Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger, Shell, Siemens, Tesco, Unilever, Vodafone, Wal-Mart, and Xerox. Readers will learn how to · think about managing global customers in the context of their overall global strategy · develop effective global customer management programs · overcome barriers to implementation and success · build better relationships with important customers · get the entire company to engage with managing global customers This book takes a strategic, total business, and not just sales approach to managing global customers. It also takes a customer as well as a supplier perspective. The book provides guidance on both strategy and implementation. Yip and Bink's Managing Global Customers takes a systematic and logic driven approach, yet provides many creative insights and practical advice. Managing Global Customers highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. The book gives a framework that guides international companies in using their relationships with global customers to their full potential. George Yip, author of the widely-praised Total Global Strategy, and Audrey Bink tackle in-depth one of the most important aspects of global strategy: How to manage global customers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger, Shell, Siemens, Tesco, Unilever, Vodafone, Wal-Mart, and Xerox. Readers will learn how to · think about managing global customers in the context of their overall global strategy · develop effective global customer management programs · overcome barriers to implementation and success · build better relationships with important customers · get the entire company to engage with managing global customers This book takes a strategic, total business, and not just sales approach to managing global customers. It also takes a customer as well as a supplier perspective. The book provides guidance on both strategy and implementation. Yip and Bink's Managing Global Customers takes a systematic and logic driven approach, yet provides many creative insights and practical advice. Managing Global Customers highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. The book gives a framework that guides international companies in using their relationships with global customers to their full potential. George Yip, author of the widely-praised Total Global Strategy, and Audrey Bink tackle in-depth one of the most important aspects of global strategy: How to manage global customers.

More books from OUP Oxford

Cover of the book The Washington Consensus Reconsidered by George S. Yip, Audrey J.M. Bink
Cover of the book Theaetetus by George S. Yip, Audrey J.M. Bink
Cover of the book Afro-Greeks by George S. Yip, Audrey J.M. Bink
Cover of the book Essays on Bentham by George S. Yip, Audrey J.M. Bink
Cover of the book Fabulous Science by George S. Yip, Audrey J.M. Bink
Cover of the book Voluntary Disruptions by George S. Yip, Audrey J.M. Bink
Cover of the book Monsoon Revolution by George S. Yip, Audrey J.M. Bink
Cover of the book The Oxford Handbook of Early Modern European History, 1350-1750 by George S. Yip, Audrey J.M. Bink
Cover of the book History of Universities by George S. Yip, Audrey J.M. Bink
Cover of the book The Governance of Infrastructure by George S. Yip, Audrey J.M. Bink
Cover of the book Sayings and Anecdotes by George S. Yip, Audrey J.M. Bink
Cover of the book Contract Law Without Foundations by George S. Yip, Audrey J.M. Bink
Cover of the book Cognitive Neuroscience: A Very Short Introduction by George S. Yip, Audrey J.M. Bink
Cover of the book Common Sense in the Scottish Enlightenment by George S. Yip, Audrey J.M. Bink
Cover of the book The Oxford Handbook of Prehistoric Figurines by George S. Yip, Audrey J.M. Bink
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy