Managing in the Digital Era

Business & Finance
Cover of the book Managing in the Digital Era by Nuno Ribeiro, Rui Pego, Lulu.com
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Author: Nuno Ribeiro, Rui Pego ISBN: 9781447843368
Publisher: Lulu.com Publication: September 26, 2011
Imprint: Lulu.com Language: English
Author: Nuno Ribeiro, Rui Pego
ISBN: 9781447843368
Publisher: Lulu.com
Publication: September 26, 2011
Imprint: Lulu.com
Language: English
Everything changes. We are currently immersing in the Digital Era and going through in-depth change. The companies, economy, society, and even us as individuals are changing (or should be). Managing in the Digital Era is a new challenge for entrepreneurs, managers, marketeers, economists, politicians… The impact of change is such that no one is left out. Communication is in the core of these changes, requiring an in-depth review of the Media industry business models and also those of other industries. Technology, on the other hand, is the major engine of this new Era, and more than ever the leading role will be played by leaders and their teams. Today, any citizen speaks to the world, asks questions and makes demands. This book pictures the changes andthe paths that are being designed by world giants, and clarifies the new challenges facing us.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Everything changes. We are currently immersing in the Digital Era and going through in-depth change. The companies, economy, society, and even us as individuals are changing (or should be). Managing in the Digital Era is a new challenge for entrepreneurs, managers, marketeers, economists, politicians… The impact of change is such that no one is left out. Communication is in the core of these changes, requiring an in-depth review of the Media industry business models and also those of other industries. Technology, on the other hand, is the major engine of this new Era, and more than ever the leading role will be played by leaders and their teams. Today, any citizen speaks to the world, asks questions and makes demands. This book pictures the changes andthe paths that are being designed by world giants, and clarifies the new challenges facing us.

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