Managing Innovation

Understanding and Motivating Crowds

Nonfiction, Science & Nature, Technology, Industrial Technology, Business & Finance, Management & Leadership, Management

• Author: Alexander Brem, Joe Tidd, Tugrul Daim
• ISBN: 9781786346506
• Publisher: World Scientific Publishing Company
• Publication: March 22, 2019
• Imprint: WSPC (EUROPE)
• Language: English

Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage of topics.

Relevant for both academics and practitioners, this volume focuses on key aspects of crowd innovation including motivations, challenges and benefits of this approach.

Contents:

• About the Editors

• List of Contributors

• Introduction: Crowdsourcing Challenges (Joe Tidd, Alexander Brem and Tugrul Daim)

• Motivations of Crowd Innovation:

  • A Contemporary and Systematic Literature Review of User-centric Innovation: A Consumer Perspective (Jordan Robert Gamble, Michael Brennan and Rodney McAdam)
  • User Motivation and Knowledge Sharing in Idea Crowdsourcing (Miia Kosonen, Chunmei Gan, Mika Vanhala and Kirsimarja Blomqvist)
  • Motivational Factors Affecting Participation and Contribution of Members in Two Different Swiss Innovation Communities (Louise Muhdi and Roman Boutellier)
  • Everybody is Invited But Not Everybody Will Come — The Influence of Personality Dispositions on Users' Entry Decisions for Crowdsourcing Competitions (Rita Faullant, Patrick Holzmann and Erich J Schwarz)
  • Walking Parallel Paths or Taking the Same Road? The Effect of Collaborative Incentives in Innovation Contests (Viktoria Boss, Robin Kleer and Alexander Vossen)
  • Innovative Brand Community Members and Their Willingness to Share Ideas with Companies (Sladjana Nørskov, Yun Mi Antorini amd Morten Berg Jensen)

• Challenges of Crowd Innovation:

  • User-Centric Innovations in New Product Development — Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online-Tools (Volker Bilgram, Alexander Brem and Kai-Ingo Voigt)
  • Can the Crowd Do the Job? Exploring the Effects of Integrating Customers into a Company's Business Model Innovation (Philipp Alexander Ebel, Ulrich Bretschneider and Jan Marco Leimeister)
  • Crowdsourcing Intermediaries and Problem Typologies: An Explorative Study (Gabriele Colombo, Tommaso Buganza, Ilse-Maria Klanner and Susanne Roiser)
  • Diversity and Change of User Driven Innovation Modes in Companies (Sampsa Hyysalo, Petteri Repo, Päivi Timonen, Louna Hakkarainen & Eva Heiskanen)

• Benefits of Crowd Innovation:

  • Opening Up the Innovation Process: Outside-In Involvement of Innovative Users and Established Firms' Innovation Performance (Spyros Arvanitis, Barbara Fuchs and Martin Woerter)
  • Innovative Behaviour Types and Their Influence on Individual Crowdsourcing Performances (Hangzi Zhu, Katharina Djurjagina and Jens Leker)
  • Benefits and Barriers of Crowdsourcing in B2B Firms: Generating Ideas with Internal and External Crowds (Henri Simula and Mervi Vuori)
  • With a Little Help from My Customers: The Influence of Customer Empowerment on Consumers' Perceptions of Well-Established Brands (Martin Meiβner, Michelle D Haurand and Christian Stummer)
  • Innovation Awards: Reward, Recognition, and Ritual (Lisa Callagher and Peter Smith)

• Index

Readership: Students and practitioners in the fields of technology and innovation management.
Key Features:

• This book contains most important publications in the field of technology and innovation management from the recent years