Managing Innovation Within Networks

Business & Finance, Economics, International Economics, Theory of Economics
Cover of the book Managing Innovation Within Networks by Wim Biemans, Taylor and Francis
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Author: Wim Biemans ISBN: 9781351330435
Publisher: Taylor and Francis Publication: March 22, 2018
Imprint: Routledge Language: English
Author: Wim Biemans
ISBN: 9781351330435
Publisher: Taylor and Francis
Publication: March 22, 2018
Imprint: Routledge
Language: English

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

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