| Author: | Nigel Piercy, Martin Evans | ISBN: | 9781317645344 |
| Publisher: | Taylor and Francis | Publication: | September 15, 2014 |
| Imprint: | Routledge | Language: | English |
| Author: | Nigel Piercy, Martin Evans |
| ISBN: | 9781317645344 |
| Publisher: | Taylor and Francis |
| Publication: | September 15, 2014 |
| Imprint: | Routledge |
| Language: | English |
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
