| Author: | M. Forsgren, J. Johanson | ISBN: | 9781317762461 |
| Publisher: | Taylor and Francis | Publication: | February 4, 2014 |
| Imprint: | Routledge | Language: | English |
| Author: | M. Forsgren, J. Johanson |
| ISBN: | 9781317762461 |
| Publisher: | Taylor and Francis |
| Publication: | February 4, 2014 |
| Imprint: | Routledge |
| Language: | English |
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
