Managing Organizational Crisis and Brand Trauma

Business & Finance, Management & Leadership, Planning & Forecasting, Management
Cover of the book Managing Organizational Crisis and Brand Trauma by Dennis W. Tafoya, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dennis W. Tafoya ISBN: 9783319607269
Publisher: Springer International Publishing Publication: August 23, 2017
Imprint: Palgrave Macmillan Language: English
Author: Dennis W. Tafoya
ISBN: 9783319607269
Publisher: Springer International Publishing
Publication: August 23, 2017
Imprint: Palgrave Macmillan
Language: English

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.  Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization.  The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma.  The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.  Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization.  The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma.  The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful. 

More books from Springer International Publishing

Cover of the book The Struggles of Identity, Education, and Agency in the Lives of Undocumented Students by Dennis W. Tafoya
Cover of the book Understanding Auctions by Dennis W. Tafoya
Cover of the book Spanish Philosophy of Technology by Dennis W. Tafoya
Cover of the book The Meaning of Leisure by Dennis W. Tafoya
Cover of the book International Perspectives on Translation, Education and Innovation in Japanese and Korean Societies by Dennis W. Tafoya
Cover of the book Trust Management XI by Dennis W. Tafoya
Cover of the book Radiobiology of Glioblastoma by Dennis W. Tafoya
Cover of the book Musical Modernism and German Cinema from 1913 to 1933 by Dennis W. Tafoya
Cover of the book Advances in Usability, User Experience and Assistive Technology by Dennis W. Tafoya
Cover of the book Epistolarity and World Literature, 1980-2010 by Dennis W. Tafoya
Cover of the book Built Heritage: Monitoring Conservation Management by Dennis W. Tafoya
Cover of the book The Leadership Hubris Epidemic by Dennis W. Tafoya
Cover of the book Design Thinking Research by Dennis W. Tafoya
Cover of the book Ecotechnologies for the Treatment of Variable Stormwater and Wastewater Flows by Dennis W. Tafoya
Cover of the book Literary Festivals and Contemporary Book Culture by Dennis W. Tafoya
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy