Managing Today’s News Media
Audience First
Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Industries & Professions, Industries
| Author: | Samir A. Husni, Debora R. Halpern Wenger, Hank Price | ISBN: | 9781483325002 |
| Publisher: | SAGE Publications | Publication: | July 29, 2015 |
| Imprint: | CQ Press | Language: | English |
| Author: | Samir A. Husni, Debora R. Halpern Wenger, Hank Price |
| ISBN: | 9781483325002 |
| Publisher: | SAGE Publications |
| Publication: | July 29, 2015 |
| Imprint: | CQ Press |
| Language: | English |
The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make thisan unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make thisan unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
