Map the Future of Design for Enhanced Customer Experience

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book Map the Future of Design for Enhanced Customer Experience by Deepa Prahalad, Ravi Sawhney, Pearson Education
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Author: Deepa Prahalad, Ravi Sawhney ISBN: 9780132609845
Publisher: Pearson Education Publication: August 31, 2010
Imprint: FT Press Language: English
Author: Deepa Prahalad, Ravi Sawhney
ISBN: 9780132609845
Publisher: Pearson Education
Publication: August 31, 2010
Imprint: FT Press
Language: English

This is the eBook version of the printed book.

This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.

  

Use “experience mapping” to create products, services, and experiences your customers will be truly passionate about!

 

Great design begins with a deep understanding of the consumer. But how can you evaluate subjective, intangible ideas such as consumer experience and empowerment? Traditional tools for mapping competition generally analyze pricing, margins, and market shares: they don’t capture the crucial emotional connection that distinguishes market leaders. Consider the runaway success of the Flip Video camcorder….

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the eBook version of the printed book.

This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.

  

Use “experience mapping” to create products, services, and experiences your customers will be truly passionate about!

 

Great design begins with a deep understanding of the consumer. But how can you evaluate subjective, intangible ideas such as consumer experience and empowerment? Traditional tools for mapping competition generally analyze pricing, margins, and market shares: they don’t capture the crucial emotional connection that distinguishes market leaders. Consider the runaway success of the Flip Video camcorder….

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