Marconomics

Defining Economics through Social Science and Consumer Behavior

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Marconomics by Ken R. Blawatt, Emerald Group Publishing Limited
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Author: Ken R. Blawatt ISBN: 9781786355652
Publisher: Emerald Group Publishing Limited Publication: August 3, 2016
Imprint: Emerald Group Publishing Limited Language: English
Author: Ken R. Blawatt
ISBN: 9781786355652
Publisher: Emerald Group Publishing Limited
Publication: August 3, 2016
Imprint: Emerald Group Publishing Limited
Language: English

Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. He develops a paradigm in the form of two correlated variables that provide the rationale for three economic domains: entrepreneurial, managed, and mass market economies that tell us how business, money, and people work. An economy is a dynamic, behavior-driven structure that is influenced by human variables and exogenous factors that need be included in the creation of models and policies. Marconomics sets an initial framework on which further social scientific research may advance an improved understanding of the discipline.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. He develops a paradigm in the form of two correlated variables that provide the rationale for three economic domains: entrepreneurial, managed, and mass market economies that tell us how business, money, and people work. An economy is a dynamic, behavior-driven structure that is influenced by human variables and exogenous factors that need be included in the creation of models and policies. Marconomics sets an initial framework on which further social scientific research may advance an improved understanding of the discipline.

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