Margin of Victory: How Technologists Help Politicians Win Elections
Nonfiction, Social & Cultural Studies, Political Science, Politics, Practical Politics, Social Science
| Author: | ISBN: | 9781440802584 | |
| Publisher: | ABC-CLIO | Publication: | April 6, 2012 |
| Imprint: | Language: | English |
| Author: | |
| ISBN: | 9781440802584 |
| Publisher: | ABC-CLIO |
| Publication: | April 6, 2012 |
| Imprint: | |
| Language: | English |
Despite a decade of political technology's celebrated triumphs—such as online fundraising of the presidential campaigns of McCain in 2000, Dean in 2003, and Obama in 2008; or the web-enabled, socially networked campaign of Obama 2008—the field of e-politics is still at an unsolidified stage.
Margin of Victory: How Technologists Help Politicians Win Elections offers an unprecedented insiders' view of the fast-changing role of political technology that explains how innovations in the use of new media, software tools, data, and analytics hold yet untapped potential. Contributions from leading practitioners in this highly specialized field cover everything from political blogs to targeting mobile devices to utilizing software created specifically to manage campaigns. The book documents how political technology is still in an early stage, despite its enormous advances in recent years, and how the strategies that work today will inevitably be superseded as new technologies arrive and potential voters become less receptive to the previous campaign's tactics.
Despite a decade of political technology's celebrated triumphs—such as online fundraising of the presidential campaigns of McCain in 2000, Dean in 2003, and Obama in 2008; or the web-enabled, socially networked campaign of Obama 2008—the field of e-politics is still at an unsolidified stage.
Margin of Victory: How Technologists Help Politicians Win Elections offers an unprecedented insiders' view of the fast-changing role of political technology that explains how innovations in the use of new media, software tools, data, and analytics hold yet untapped potential. Contributions from leading practitioners in this highly specialized field cover everything from political blogs to targeting mobile devices to utilizing software created specifically to manage campaigns. The book documents how political technology is still in an early stage, despite its enormous advances in recent years, and how the strategies that work today will inevitably be superseded as new technologies arrive and potential voters become less receptive to the previous campaign's tactics.
![Cover of the book The Ottoman Empire: A Historical Encyclopedia [2 volumes] by](https://www.kuoky.com/images/2017/june/300x300/9781610693899-JQWx_300x.jpg)
![Cover of the book Mental Health and Mental Disorders: An Encyclopedia of Conditions, Treatments, and Well-Being [3 volumes] by](https://www.kuoky.com/images/2015/december/300x300/9781440803833-VJgr_300x.jpg)
![Cover of the book Debates for the Digital Age: The Good, the Bad, and the Ugly of our Online World [2 volumes] by](https://www.kuoky.com/images/2015/november/300x300/9781440801242-Bpcy_300x.jpg)
![Cover of the book Music in American Life: An Encyclopedia of the Songs, Styles, Stars, and Stories that Shaped our Culture [4 volumes] by](https://www.kuoky.com/images/2013/october/300x300/9780313393488-Ru3i_300x.jpg)
![Cover of the book Human Rights, Human Security, and State Security: The Intersection [3 volumes] by](https://www.kuoky.com/images/2014/july/300x300/9780313397615-JNOZ_300x.jpg)
![Cover of the book The Persian Empire: A Historical Encyclopedia [2 volumes] by](https://www.kuoky.com/images/2016/june/300x300/9781610693912-6Ftb_300x.jpg)
