Market Encounters

Consumer Cultures in Twentieth-Century Ghana

Nonfiction, History, Africa, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Modern, 20th Century
Cover of the book Market Encounters by Bianca Murillo, Ohio University Press
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Author: Bianca Murillo ISBN: 9780821446133
Publisher: Ohio University Press Publication: October 16, 2017
Imprint: Ohio University Press Language: English
Author: Bianca Murillo
ISBN: 9780821446133
Publisher: Ohio University Press
Publication: October 16, 2017
Imprint: Ohio University Press
Language: English

In Market Encounters, Bianca Murillo explores the shifting social terrains that made the buying and selling of goods in modern Ghana possible. Fusing economic and business history with social and cultural history, she traces the evolution of consumerism in the colonial Gold Coast and independent Ghana from the late nineteenth century through to the political turmoil of the 1970s.

Murillo brings sales clerks, market women, and everyday consumers in Ghana to the center of a story that is all too often told in sweeping metanarratives about what happens when African businesses are incorporated into global markets. By emphasizing the centrality of human relationships to Ghana’s economic past, Murillo introduces a radical rethinking of consumption studies from an Africa-centered perspective. The result is a keen look at colonial capitalism in all of its intricacies, legacies, and contradictions, including its entanglement with gender and race.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Market Encounters, Bianca Murillo explores the shifting social terrains that made the buying and selling of goods in modern Ghana possible. Fusing economic and business history with social and cultural history, she traces the evolution of consumerism in the colonial Gold Coast and independent Ghana from the late nineteenth century through to the political turmoil of the 1970s.

Murillo brings sales clerks, market women, and everyday consumers in Ghana to the center of a story that is all too often told in sweeping metanarratives about what happens when African businesses are incorporated into global markets. By emphasizing the centrality of human relationships to Ghana’s economic past, Murillo introduces a radical rethinking of consumption studies from an Africa-centered perspective. The result is a keen look at colonial capitalism in all of its intricacies, legacies, and contradictions, including its entanglement with gender and race.

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