Market Mediations

Semiotic Investigations on Consumers, Objects and Brands

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Market Mediations by B. Heilbrunn, Palgrave Macmillan UK
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Author: B. Heilbrunn ISBN: 9781137509987
Publisher: Palgrave Macmillan UK Publication: May 11, 2015
Imprint: Palgrave Macmillan Language: English
Author: B. Heilbrunn
ISBN: 9781137509987
Publisher: Palgrave Macmillan UK
Publication: May 11, 2015
Imprint: Palgrave Macmillan
Language: English

Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

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Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

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