Market Mediations

Semiotic Investigations on Consumers, Objects and Brands

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Market Mediations by B. Heilbrunn, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: B. Heilbrunn ISBN: 9781137509987
Publisher: Palgrave Macmillan UK Publication: May 11, 2015
Imprint: Palgrave Macmillan Language: English
Author: B. Heilbrunn
ISBN: 9781137509987
Publisher: Palgrave Macmillan UK
Publication: May 11, 2015
Imprint: Palgrave Macmillan
Language: English

Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

More books from Palgrave Macmillan UK

Cover of the book Intermedial Theater by B. Heilbrunn
Cover of the book Inequality and Governance in the Metropolis by B. Heilbrunn
Cover of the book Women and the Irish Nation by B. Heilbrunn
Cover of the book Feeling Film by B. Heilbrunn
Cover of the book Learning, Capability Building and Innovation for Development by B. Heilbrunn
Cover of the book Modernism and Japanese Culture by B. Heilbrunn
Cover of the book Expatriates in China by B. Heilbrunn
Cover of the book Conflict, Exclusion and Dissent in the Linguistic Landscape by B. Heilbrunn
Cover of the book Critical Discursive Psychology by B. Heilbrunn
Cover of the book Chinese Sociology by B. Heilbrunn
Cover of the book State Failure by B. Heilbrunn
Cover of the book Health Care Systems in Europe under Austerity by B. Heilbrunn
Cover of the book Global Media Apocalypse by B. Heilbrunn
Cover of the book Asian Perspectives on the Development of Public Relations by B. Heilbrunn
Cover of the book Emotions in the History of Witchcraft by B. Heilbrunn
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy