Market Orientation

Transforming Food and Agribusiness around the Customer

Business & Finance, Management & Leadership, Management
Cover of the book Market Orientation by Martin Hingley, Paul Custance, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Martin Hingley, Paul Custance ISBN: 9781317100447
Publisher: Taylor and Francis Publication: May 6, 2016
Imprint: Routledge Language: English
Author: Martin Hingley, Paul Custance
ISBN: 9781317100447
Publisher: Taylor and Francis
Publication: May 6, 2016
Imprint: Routledge
Language: English

Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.

More books from Taylor and Francis

Cover of the book Bolshevism in Perspective by Martin Hingley, Paul Custance
Cover of the book Inner City Poverty in Paris and London by Martin Hingley, Paul Custance
Cover of the book Nationalism and Youth in Theatre and Performance by Martin Hingley, Paul Custance
Cover of the book A Moral Ontology for a Theistic Ethic by Martin Hingley, Paul Custance
Cover of the book Milton and Free Will by Martin Hingley, Paul Custance
Cover of the book The Politics of Cyberspace by Martin Hingley, Paul Custance
Cover of the book Grandparents as Carers of Children with Disabilities by Martin Hingley, Paul Custance
Cover of the book Designing Data Reports that Work by Martin Hingley, Paul Custance
Cover of the book Ten Lectures on Psychotherapy and Spirituality by Martin Hingley, Paul Custance
Cover of the book Reward Management by Martin Hingley, Paul Custance
Cover of the book Variation in English by Martin Hingley, Paul Custance
Cover of the book Chromatius of Aquileia and the Making of a Christian City by Martin Hingley, Paul Custance
Cover of the book Crafting Immunity by Martin Hingley, Paul Custance
Cover of the book Social Work Practice by Martin Hingley, Paul Custance
Cover of the book Narratives of Neglect by Martin Hingley, Paul Custance
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy