Market Orientation in Food and Agriculture

Business & Finance, Management & Leadership, Management Science, Nonfiction, Science & Nature, Technology, Agriculture & Animal Husbandry
Cover of the book Market Orientation in Food and Agriculture by Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard, Springer US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard ISBN: 9781461313014
Publisher: Springer US Publication: December 6, 2012
Imprint: Springer Language: English
Author: Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
ISBN: 9781461313014
Publisher: Springer US
Publication: December 6, 2012
Imprint: Springer
Language: English

In the fall of 1990, the Danish government started a comprehensive research pro­ gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk­ nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under­ standing and recognition from the colleagues in the food technology departments.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the fall of 1990, the Danish government started a comprehensive research pro­ gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk­ nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under­ standing and recognition from the colleagues in the food technology departments.

More books from Springer US

Cover of the book Advances in Clinical Child Psychology by Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
Cover of the book The Science of Life by Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
Cover of the book Biology, History, and Natural Philosophy by Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
Cover of the book Predictability of corporate failure by Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
Cover of the book The Decline and Fall of the American Empire by Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
Cover of the book Ovarian Cancer by Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
Cover of the book Cryptographic Engineering by Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
Cover of the book Concept Mapping in Mathematics by Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
Cover of the book Functionalized Polymeric Materials in Agriculture and the Food Industry by Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
Cover of the book Risk and Return in Transportation and Other US and Global Industries by Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
Cover of the book Mining Very Large Databases with Parallel Processing by Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
Cover of the book Child Sexual Abuse by Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
Cover of the book Thermophiles: Biodiversity, Ecology, and Evolution by Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
Cover of the book Principles of CAD by Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
Cover of the book Submerged Cultural Resource Management by Klaus Günter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy